Our formulas are what make us special. They have been fully tested for non-toxicity (Duke University) and biodegradability (Japan Food Research Labs) and effectiveness (SGS US Testing Labs).
They are unique and (following the practices of Coca-Cola) secret. Their formula is secret too, but that doesn't keep folks from drinking it.
However, we feel that in the best interest of the public, it is necessary to reveal the class of ingredients so that folks can better make up their minds whether or not they want to use our products.
The detergent parts of all of our products come from a coconut oil base, a unique blend of biodegradable surfactants that has come from years of research. They also contain pure, highest grade, completely soluble, Green River, WY soda ash (washing soda).